It is amazing just how much first impressions do count - many properties have been sold, and many not - before the prospective purchaser has even set foot inside the front door.
So take a little time - step outside your own front door and approach your own home as if for the first time... critically! Try to look for things you have learned to live with, but are really negative distractions... the front garden should be neat and tidy, any rubbish, ornaments, etc stored out of site, the path weed-free, a newly painted fence or freshly clipped hedge is welcoming and gives the distinct impression of someone caring.
As for the exterior of the house, a lick of fresh paint costs next to nothing but is proven as one of the most important factors in creating a good impression - clean windows with neatly painted frames also add a little sparkle. The front door is worth particular attention, property can be transformed by a new front door, it is what your potential buyers concentrate on whilst waiting for you to let them in.
Obviously in presenting your property, internally it should be neat and tidy, all paintwork should be clean and free from cracks, stains and chips should be touched up. In addition to the obvious, there are a number of simple but highly effective sensory tools you can use to create a pleasant ambiance.
... a little light on the subject
Studies have shown people react positively to properties shown under bright light. Even during the day, leave as many lights on as you can, keep the curtains wide open and windows clean. At night switch on all lights, replacing any blown bulbs and dingy fluorescent tubes.
... the sound of selling
Classical music playing softly in the background can create an atmosphere of calm serenity. Otherwise go for peace and quiet, avoiding loud noises, barking dogs, your children and the TV.
... the sweet smell of success
Smell has more impact than you might think. It can work either for you or against you. So:
. . . dont colour their judgement
Colours should be kept light and neutral when selling your home.
. . . the show home effect
Show homes are designed to make a buyer "feel at home." To recreate the feeling of a perfect display home is almost impossible unless you are starting from scratch, but there are valuable techniques you can apply that will help create a similar atmosphere. When you enter a show home, an interior decorator has made sure of the following details:
... general tips
In the case of pets, take particular care to clean the areas they inhabit - potential purchasers simply do not love your pet as you do. In the case of dogs ... get your children to take them for a walk - and remove two potential sources of embarrassment in one go!
... and finally
When showing your home to a prospective buyer, avoid having too many people present.
Be polite, but dont try to entertain your buyers. They want to inspect your home, not pay a social call. Never apologise for the appearance of your home. After all, it is your home! And, if you are asked why you are selling, tell the truth, without giving away too much information.
Creating a lifestyle that sells!
We all want to get the very best price for our home, and so its always tempting to ask just that little bit more for it. Unfortunately, some less scrupulous estate agents are only too well aware of this, and will deliberately over-value your home in order to get your instruction.
However, this does not mean you will end up with more money! Remember, buyers can spend months looking for the right property. They know an over priced home when they see one, and they simply walk away.
Think about it - would you pay several thousand pounds more for something than you know its worth? No, we didnt think so!
Beware the estate agent who gives you a price on the basis of little more than a casual glance round your home!
Houses are viewed most during the first four to five weeks on the market. Activity then declines. So, getting the price right from the start, enables you to take full advantage of this initial burst of market interest giving you your best chance of getting the best price, in the shortest possible time.
It is really important when you are selling your home that the outside of the house looks inviting. First impressions really do count.
checklist and go through your home and garden ticking the boxes when you are
happy with their condition.
We hope that you find the information in this booklet useful. As Members of The Guild of Professional Estate Agents, we are committed to helping you achieve a successful sale and delivering the highest standards of customer service at all times. If you have any queries, or would like further advice on any of the topics covered here, please do not hesitate to contact me.